The GEO & AEO glossary
Every term you need to understand AI visibility and Generative Engine Optimization — from GEO score and llms.txt to AI crawlers, citations and share of voice.
Generative Engine Optimization (GEO)
Optimizing your brand so AI answer engines like ChatGPT, Gemini and Perplexity describe, cite and recommend you accurately.
Read definition →Answer Engine Optimization (AEO)
Structuring content so answer engines can extract and quote a direct, correct answer about your brand.
Read definition →AI Visibility
How present, accurate and favorable your brand is inside AI-generated answers across engines.
Read definition →GEO Score
A single 0–100 metric summarizing how visible and well-described your brand is across AI engines.
Read definition →llms.txt
An emerging standard file that tells AI models what your site is about and which content to prioritize.
Read definition →Structured Data (Schema.org)
Machine-readable markup that helps engines understand your entities, products and FAQs.
Read definition →FAQ Schema
JSON-LD markup that exposes question-and-answer pairs engines can quote directly.
Read definition →Entity
A distinct, machine-understood thing — your brand, product or person — that models reason about.
Read definition →Knowledge Graph
A network of entities and their relationships that engines use to understand the world.
Read definition →Citation (AI Sources)
The sources an answer engine links or refers to when it generates a response.
Read definition →Share of Voice (AI)
How often your brand is mentioned versus competitors when buyers ask AI about your category.
Read definition →AI Sentiment Analysis
Whether AI frames your brand as a leader, an also-ran, or something it barely knows.
Read definition →Google AI Overviews
Google's AI-generated answer that appears above traditional results for many queries.
Read definition →Featured Snippet
The concise answer box Google (and models) pull from a well-structured page.
Read definition →AI Crawler (GPTBot, ClaudeBot…)
The bots that read your site for AI systems — GPTBot, ClaudeBot, PerplexityBot, Google-Extended.
Read definition →Prompt Volume
How often buyers ask AI a given natural-language question about your category.
Read definition →Social GEO
How well AI associates your brand with its social profiles (Instagram, TikTok, Facebook, X…).
Read definition →