← GEO Glossary

Knowledge Graph

A network of entities and their relationships that engines use to understand the world.

A knowledge graph stores entities and how they relate — for example, that your company makes a product, serves an industry, and competes with certain brands.

AI systems lean on knowledge-graph-style understanding to answer comparative and recommendation questions.

Feeding clear entity and relationship signals (structured data, consistent descriptions, citations) strengthens your place in that graph.

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