Entity
A distinct, machine-understood thing — your brand, product or person — that models reason about.
An entity is a uniquely identifiable concept (a company, product, person or place) that AI systems track in their internal knowledge.
Strong GEO means your brand is a well-defined entity: consistent name, description, category and relationships across your site, structured data and the wider web.
When your entity is clear and consistent, models are far more likely to recognize and recommend you accurately.
See where your brand stands in AI answers
Get a free AI-visibility snapshot across 9 engines — measure your GEO score in seconds.
Analyze your site free →