Generative Engine Optimization (GEO)
Optimizing your brand so AI answer engines like ChatGPT, Gemini and Perplexity describe, cite and recommend you accurately.
Generative Engine Optimization (GEO) is the practice of making your brand, content and entities legible and favorable to generative AI systems — the models that now answer buyer questions directly instead of returning a list of links.
Where classic SEO targets a ranked results page, GEO targets the synthesized answer itself. The goal is to be the brand an AI names, the source it cites, and the entity it describes correctly when someone asks about your category.
GEO combines content, structured data, citations and entity signals so models across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews consistently recognize and recommend you.
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