GEO score below 30? The first 3 things to do

If your scan came back low, don't panic: it means AIs don't know you yet — not that they can't. Low-scoring brands almost always share the same three gaps.

1. 'What you do' isn't written clearly anywhere

Look at your homepage: would a stranger understand what you sell in 10 seconds? Neither do AIs. Write one clear sentence and use it identically on your site, LinkedIn and directories.

2. You're absent from independent sources

If your own site is the only source, AI treats you as a 'claim', not a 'fact'. Wikipedia/Wikidata entry, Crunchbase profile, industry directories and 2-3 review platforms — that's the minimum kit.

3. Nobody cites you

AIs cite predictable content types: in-depth guides, data-driven research, comparisons. Produce one reference-grade 'pillar' piece for your industry; citations are the currency of GEO.

Bottom line

Brands that close these three gaps in 4-6 weeks see a clear jump on the second scan. Measure regularly: FoundGeo asks the same 10 questions every scan, so your progress is directly comparable.